M5V × STK
BRAND PARTNERSHIP & ALIGNMENT
7
Two brands.✦ One region.✦ ✦ A table waiting at STK.✦ Two brands.✦ One region.✦ Not Your Daddy's Steak or House✦ A table waiting at STK.✦

Two brands. One region. Not Your Daddy's Steak Or House

Prepared by
Sherard McQueen, M5V
For
STK Niagara Falls · GM & Marketing
Window
2026 – 2027
01
The Opportunity
A flagship venue
that matches the brand.
5
Active Communities · Niagara
600+
Homes Under Development
$M
Gross Revenue Pipeline
K+
Combined Social Following

M5V is Niagara's most active boutique developer. We have the most social media presence of any developer in the country. Across five communities we are delivering 600+ homes to a buyer who already lives like an STK regular.

We need a flagship venue. STK needs sustained exposure to a new, high-value local customer base. This proposal outlines a structured partnership that creates measurable value for both organizations — on a permanent basis.

→ Six chapters follow. Each one is a number.
02
M5V · The Operator
We sell & market aspirational real estate in the Niagara market

89% of our purchasers are from Toronto where they expect high end dining & are willing to spend. They are looking for an experience which only STK  can offer in the Region.

Sherard McQueen at STK Niagara Falls
89%
Purchasers from Toronto or GTA
Higest Price Per Square Foot In the Region
M5V Development sells our product for the highest price per square foot in the Region
232K+
Instagram followers
70K+
TikTok followers
2M+
Monthly organic reach
50K+
Owned buyer database
03
Active Niagara Portfolio
Five communities,
minutes from STK.
#
Community
Type
Units
To STK
01
The Niagara Phase 1 (McLeod Road)
Townhomes
54
4 MIN
02
The Niagara Phase 2 (Mcleod Road)
Townhomes
60
5 MIN
03
The Niagara Phase 3 (McLeod Road)
Townhomes
147
5 MIN
04
The Lundy (Lundy & Garnder Rd)
8 Storey Tower
280
7 MIN
05
Le Falls (Kalar Road)
Freehold Towns
113
7 MIN
Five Communities sit within a five-to-seven minute drive of STK Niagara Falls.
STK
04
Demographics
The M5V buyer
is STK's ideal guest.

Not an incidental match. A structural one.

M5V Buyer Profile

Household Income
$150K – $300K+
Age Range
25 – 54
Origin Market
Greater Toronto Area
Lifestyle
Upscale dining, travel, fitness
Purchase Intent
Primary residence + investment
Decision Profile
High-consideration, brand-aware

STK Target Guest

Household Income
$120K – $250K+
Age Range
28 – 55
Origin Market
Urban professionals / tourists
Lifestyle
Upscale dining, events, celebrations
Purchase Intent
Special occasions + regular dining
Decision Profile
Experience-driven, value-conscious
We are bringing STK regulars.
Over 600 households, this effect compounds into a permanent, loyal customer cohort. Each closing is a behavioral anchor — STK becomes their default for occasions, client dinners, date nights.
05
Media Value
What M5V's platform
is worth.

Industry-benchmarked rates. What a brand would pay to purchase equivalent reach. Our partnership offers this at zero cash cost to STK.

Dedicated IG feed post
232K audience
$2,500–$5,000
HypeAuditor 2024, macro-influencer tier
IG Story set (5-frame)
Organic + event
$800–$1,500
Creator IQ benchmark · real estate vertical
TikTok dedicated video
70K audience
$1,000–$3,000
Influencer Marketing Hub TikTok rate guide
Email blast
50K+ buyer database
$1,500–$4,000
Klaviyo B2C · $30–80 CPM verified list
Event co-brand mention
On-site · 100 guests
$2,000–$3,500
Industry hospitality co-sponsorship
Total monthly
Minimum deliverable set
$10K – $22K
3 posts + 2 stories + 1 TikTok + 1 email blast
Every month. Permanent.
06
Partnership Structure
Alignment.   do this for the region

M5V Delivers to STK

Dedicated IG feed Collab post featuring STK
2× / mo
IG Stories featuring STK
1 × / mo
TikTok featuring STK event content
1× / mo
Email blast to buyer database
1× / mo
Event co-branding · closings & launches
Per event

STK Delivers to M5V

Official Event Venue designation, Niagara
→
 Preferred pricing with 50%  reduction on F&B
→
Dedicated event liaison
→
Provide special incentives for our email database 
→
Merch or physical item to be included for all new home closings
→
07
The Platform · @m5vdevelopments
Velocity. Locality.
The buyer at STK's door.

Raw Instagram analytics. Not vanity — the audience composition that maps directly to STK's local-buyer ambition.

232K+
Total Followers · IG
1.9K
New Followers · 30 Days
527K
Views · 30 Days
26.3K
Interactions · 30 Days
Gender Split
Men73.6%
Women26.4%
Male-skewed, decision-maker demographic — STK's core occasion-diner.
Most Active Hours · Audience
12A3A6A9A12P3P6P9P
Peak engagement 12pm–9pm — STK's lunch, happy hour, and dinner windows.
Age Range
2.1%
18–24
42.8%
25–34
29.1%
35–44
13.3%
45–54
12.6%
55+
85.2% of the audience sits in the 25–54 prime spend bracket — homebuyers and steakhouse regulars in one cohort.
Top Country
Canada29.9%
Nearly 1 in 3 followers is Canadian — the single largest national cohort. The local-buyer pipeline STK is hunting for.
Top Cities · GTA → Niagara
Toronto5.8%
Brampton2.3%
Mississauga1.5%
Montreal1.2%
Toronto, Brampton, Mississauga — GTA, driveable to Niagara on a Friday night.
The Operator

Sherard
R. McQueen.

CVO · M5V Developments

A $3B career in residential real estate sales & marketing — built by a Buffalo-born, Toronto-raised operator who knows this region the way an STK regular knows the menu.

Career Sales Volume
$3 Billion+ residential
Education
York University
B.A. Psychology
Credential
Harvard-Certified
Negotiation
Region
Buffalo → Toronto
Local to the corridor

The platform isn't a side project — it's a behavioral-economics instrument run by a psychology grad and trained negotiator who has placed billions of dollars of product in front of exactly the customer STK Niagara Falls is built for.

08
THE OFFER
A designation.
Preferred access.  & STK

No marketing spend. No exclusivity. A partnership designation and preferred access in exchange for sustained, high-value promotional activity in front of 302,000 followers and 50,000+ qualified homebuyers. One Year agreement mutually renewable.

01
Official designation as M5V's Preferred Event Venue, Niagara.
02
50% reduction on F&B; minimums for all M5V-booked events.
03
A dedicated event contact at STK for direct booking access.
04
STK Merch or physical products to provide Purchasers at the time of closing to reinforce our initiative.
05
Curate exclusive offers for purchase in our M5V projects
06
STK co-branding featured in M5V event materials and promotional content.
In exchange, M5V commits to a minimum of $10,000/month in equivalent earned media, plus all confirmed event revenue booked exclusively at STK.
Equiv. media$120K/yr
Proposed Next Steps
i.
30-min meeting
M5V leadership and STK marketing align on format.
ii.
One-page MOU
Designation, rates, content. No legal complexity.
iii.
Create Special Offer for Purchasers
Merch or offers for new and current buyers
iv.
June 2026 event
Closing event confirmed at STK, brief within five days.
— Closing line
STK, we want
to be your people.
Sherard McQueen · Managing Partner, M5V Developments · @m5vdevelopments
M5V × STK
Let's talk.
Prepared by
Sherard McQueen
Managing Partner & Chief Visionary Officer
M5V Developments · Toronto · Niagara
@m5vdevelopments · 232K IG · 70K TikTok
M5V × STK · Confidential Partnership Proposal · 2026 09 / 09